The Nepean Liquor Accord has launched Every Line’s A Risk, a coordinated campaign addressing cocaine use across licensed venues in the Nepean region. It targets recreational use among patrons aged 18 to 25, for whom cocaine has become part of a night out.
The campaign works across three areas of risk:
- You’re Not Fooling Anyone — the social risk. Cocaine use in venues is more visible than patrons think, and trained staff are watching.
- They’ll Sniff You Out — the legal risk. Drug detection dogs operate without warning, and a single detection can mean a criminal record that lasts for years.
- This Is You On Coke — the health risk. Cocaine causes lasting harm, and its contents can never be verified.
The message tying them together is simple: it’s never just a line.
Venues across the Nepean region are backing the campaign. A consistent message across member venues gives it weight, wherever patrons go. It protects venue licences and staff, and signals to the community that local venues are acting on cocaine use rather than ignoring it.
